Francesca Krihely

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Top Stories by Francesca Krihely

No matter where you turn today, it appears that everyone is speaking about Big Data and how it drives customer insight. Sites like this often have a dedicated section for "Big Data" news, and my inbox is full of whitepapers, webinar invitations, and advertisements for new and exciting Big Data tools from different IT companies. Companies have been collecting data and analyzing it since the 1950s, but until very recently, the data points collected were very basic, focusing on the who, when and where of consumer behavior but failing to include the nuances of the how and why. People often mistakenly think that the concept of Big Data is all about how much data is collected, not how diverse the data is. Since the beginning there have generally been three basics kinds of analytics: Predictive analytics focuses on data collected in the past to predict what will probab... (more)